Pricing for testimonial collection at any scale

Frequently Asked Questions

Is the Free plan really free?

Yes. The Free plan is free forever and does not require a credit card. You can collect up to 30 total testimonials, including up to 5 audio clips and 3 video clips at 2 minutes each. You also get a Wall of Love page, all widget styles (with a Powered by ProofEcho badge), basic analytics, and reward incentives for your customers. Sharing your form is free too — copy the URL, generate a QR code, or paste the embed code anywhere. Sending invitations from ProofEcho directly to your customers' inboxes is a Pro feature.

How much does the Pro plan cost?

Pro is $24 per month or $240 per year (about $20 per month with annual billing). It unlocks unlimited testimonials, audio and video up to 5 minutes each, removal of the Powered by ProofEcho badge, AI testimonial insights, sending invitation emails to your customers (manual entry and bulk CSV upload), automated 3 and 7-day follow-up nudges, Slack and Discord notifications, multiple Walls of Love with custom themes, and up to 10 team seats.

What about the Business plan?

Business is coming soon. It is built for agencies and high-volume teams with deeper integrations, larger team management, longer media duration, and priority onboarding. Pricing will be announced when it launches.

Do you offer annual discounts?

Yes. Annual billing is $240 per year instead of $288 if you paid monthly, which saves $48 per year (about 17% off) and brings the effective monthly cost to $20.

Is there a trial period for paid plans?

There is no time-limited trial because the Free plan is fully functional, not a restricted demo. Use Free as long as you like and upgrade when you need unlimited collection or Pro-only features.

What happens if I cancel my Pro plan?

Cancellation is scheduled for your current billing period end, not immediate. You keep Pro features until the period closes, then your account reverts to Free limits. Every testimonial's text, rating, author, and tags are kept forever. For 90 days after downgrade you can resubscribe and nothing is touched. After 90 days we run a one-time media cleanup: images on testimonials beyond your latest 100, plus video files beyond your latest 10 video testimonials and audio beyond your latest 20 audio testimonials, are removed. Trust badge ratings, aggregate scores, and text-only testimonials are unaffected. You can download all your data anytime during the countdown.

Can I switch between monthly and annual billing?

Switching from monthly to yearly is allowed anytime and charges $240 immediately. Switching from yearly to monthly is allowed only in the last 30 days of your current yearly period, and the change takes effect at the period end with no immediate charge.

Can I offer rewards or incentives on the Free plan?

Yes. Reward and Gacha incentives are available on every plan. You supply the codes or destination link, and ProofEcho delivers them to customers who submit testimonials. There is no extra cost on either plan for using incentives.

What if I need multiple organizations?

Every plan includes one organization, and one Pro subscription covers every organization on your account. Additional organization seats aren't available for self-serve purchase right now. If you manage multiple brands or clients and need more than one organization, email [email protected] and we'll set you up.

How do payments and refunds work?

Payments are handled by Polar, our billing provider, which accepts major credit cards. All Pro plan purchases are final and non-refundable, except where required by applicable law (you confirm this at checkout). You can cancel anytime to stop future billing.

How does this compare to other testimonial tools?

We made three deliberate tradeoffs versus the category. First, we capped our Free tier at 30 testimonials to keep Pro affordable at $24 per month instead of stacking multiple paid tiers. Second, reward and gacha incentives are on every plan including Free, because they are the highest-leverage way to collect more testimonials. Third, our Pro plan includes AI insights that synthesize your testimonials into prioritized action items with evidence citations and ready-to-paste marketing quotes, a feature most competitors only offer in their highest tier. If you need features like custom domains, sizzle reels, or auto-translation today, an established competitor may be a better fit. Otherwise you get the full feature set at roughly half the typical category price.